NCFDC is now Nventure
A new era has begun and we’re proud to bring you our new brand: Nventure.
History
Since 2013, Nventure denoted our equity financing line which invested in innovation-driven enterprise. Now we’ve adopted it as the name of our organization, as reflected in Articles of Amendment effective August 31, 2024.
“N”
The “N” represents our rootedness in community, in Northumberland, our headquarters at Venture13 innovation centre and the region served by the Community Futures Program which we deliver with core funding from FedDev Ontario and the Government of Canada.
In lower case, the “n” also conjures the “nth dimension”, the space of possibility. We stylize our corporate name as “Nventure” when written in paragraph text (with the N capitalized), but “nventure” in our visual identifier (lower case n) in the same manner as Ethereum.
Our approach was intended to fit into the colloquial spectra of modern financial institutions and accelerators.
The Icon
The shield icon alludes to Canada’s north, a mountain and lake, reminiscent of the Group of Seven, and the creative hinterland of the national imagination. The icon also suggests an iceberg (a trope in the start-up world), or a promontory. The sharp cut-out, if mirrored, creates the top of a maple leaf, and harkens back to the common identifier of the Community Futures Program, suggesting origins and continuity in change.
The logo we chose is also an internal reflection of how much we are inspired by the leadership of visionary and daring entrepreneurs and intrapreneurs, as captured in the Frontier Entrepreneurship Podcast project.
Colour
It’s simple: we’ve always loved classic black and white teletype, but our chosen brand colour is Canada red, plain and simple. Nventure’s entrepreneurship and innovation programs have been built with—and were made possible by—the Government of Canada (FedDev Ontario, ISED Canada).
Mission
Nventure Inc.’s objectives remain:
To advance economies through innovation and entrepreneurship.
To enable the success of businesses, industries and communities.
To provide organizations with funding, financing and strategy services.
We look forward to continuing to work with you and all of our partners towards truly innovative, sustainable and inclusive entrepreneur and industry-led economic growth.
Acknowledgements
The marketing and communications team at Nventure worked once again with designer Shawn Willings who generated the logo and brandbook. Thank you to everyone who contributed to this process, including client focus groups, colleagues, funders and partners who gave us such positive and constructive input into the creative process.
